Friday, November 12, 2010

Finally, You May Not Need to Sue to Get Your Way

large portion our course has focused on the importance of documenting sources.  Although plagiarism has been a concern for many years, the Internet has made it so much easier to take the work of another. 

Think back to Napster.  The first instinct to combat this was to sue.  Now, there is another, less time consuming and less expensive, option—ask nicely!  Who would have thought?  According to the article “New Study-Newspapers Don’t Have to Sue to Get Pirated Content Removed” by Frederic Lardinois on readwriteweb.com, there is a more effective solution.  His article stated the following:  Attributer found 400,000 unlicensed copies of 70,101 articles on 45,000 sites.  With this information, 107 of those sites were randomly selected.  The selected sites were contacted, and they were asked to remove the content.  If the sites did not respond, they were given a second notice.  The sites were given two weeks.  After two weeks, more drastic measures were taken.  At that point, the site’s advertisers were contacted and alerted and the search engines were asked to block the sites.  The study concluded that 75 % of the sites either removed the content or pursued licensing agreements.  This option seems like a winner to me.

I do not like to see anyone out of work, but I must say that I favor the thought of fewer lawsuits in world.



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